Makeup. What is it? Some may say it’s just a product, others say it’s a conspiracy theory for people to shape-shift into whatever they want.
For me, makeup is a form of self-expression. I know it’s cliché, but it’s true. Many may say that people wear makeup because one can cover up their insecurities, or they wear it to catfish, but in reality that can’t be any further from the truth.
If you ask any girl why they wear makeup, I can say with 100 percent certainty that they will say they do it for themselves. People discover different styles of makeup and become more receptive to trying new styles.
The same way people express themselves with clothing, you can do the same with makeup. Makeup can enhance your best features, but can also alter features to fulfil one’s ideal look for themselves.
For example, when you see someone with naturally full eyebrows, you can infer that they probably don’t really have to worry about filling them in. On the other hand, someone with thin brows might need a product to make them fuller.
Take public figure Liza Koshy for example, she is a young and beautiful lady. Due to her genetics, she doesn’t have much eyebrow hair, but that doesn’t stop her. Rather than fearing how others would perceive the lack of her eyebrow hair, she jokes around about how she draws them on and that’s okay because with or without them, she still is herself.
Makeup doesn’t always have to be applied on a daily basis, as it can be used subtly or reserved for special occasions, which is what I do. My favorite product is eyeshadow because of all the possible designs that I can make on my eyelids. Eyebrow makeup is also a favorite. I love the way it enhances my natural eyebrow shape, making it pop and more prominent to others.
It is no secret that makeup is heavily advertised and popularized by models, influencers and other celebrities, which is part of the reason why there are so many options. Companies remake or try to improve a product that already exists so more versions of makeup pops up. It is also a known fact that celebrities can alter the way they look completely to fit into beauty standards. This leaves people feeling very insecure.
I don’t support influencers promoting makeup brands as natural when they aren’t. For example, Kim Kardashian’s makeup brand produces superficial people when they copy exactly what she does. I tend to stay away from trends because I don’t want to fall into societal norms that are the “beauty standard”.
I will always love makeup with all my heart but along with the good parts comes the bad. Makeup should make you feel good, not turn you into everybody else. When you figure out that fine balance, makeup can be very refreshing and fun to do.